Repetition
I used the design principle of repetition in a variety of ways to create unity across
all three assets.
The provided company logo and color scheme appears in all three
designs which unifies the designs with one another as well as with wify.me's company
brand.
All text uses the same Museo font which also matches the font of the company logo.
The format of the employee information in both the business card and letterhead
match one another which creates consistency across both designs.
All designs feature the same green and brown diagonal shapes which not
only unifies the designs but also makes them more interesting.
Contrast
Contrast is used in the format of the employee information since the name and position
have a larger text size compared to the contact information below. This helps to
emphasize the most important information within the designs.
Proximity
Proximity is used to group the employee information together in order to show that
all of that information is related. This is important, for example, because it helps to
convey the fact that the listed telephone number belongs to that specific employee and not
the company as a whole.
Alignment
Alignment is used throughout the design to establish a more appealing look and feel. For example,
the separate groups of text for the employee information are aligned with one another as well as
with the green accent line. Additionally, the same angle is used for all diagonal sides to make
the designs look more aligned with one another.
Simplicity
All three assets make use of the design principle of simplicity by focusing on the minimum
required information and not adding in unnecessary text or clutter to the designs. The
aesthetic elements of all of the designs are also very minimal (colored shapes or accent lines)
in order to keep the design clean and simple.