To unify these three assets and create a coherent corporate identity, I
repeated many elements such as the color theme, the design of triangles with
the extra line, the color of the borders, and the font of the text. I also
kept a coherent theme with the repeated positioning and grouping of certain
elements, such as the contact information, business position, and
identifiable address. Four other elements I used were contrast, proximity,
alignment, and simplicity. I applied contrast through the different font
sizes and the use of different font styles to emphasize importance or
grouping. Depending on the asset being developed, I utilized proximity to
optimize the message of the asset. This meant grouping address and name
together on the envelope, consistently grouping together contact
information, and grouping name and role at the top for the business card. I
utilized alignment and simplicity throughout the assets in order to draw
attention to the most important aspects and create a readable and satisfying
design in the card and letterhead, with expected center aligning for the
envelope to match professionalism. The simplicity in the theme with simple
geometric shapes helps bring more attention to the logo while maintaining a
coherent color theme.
