The Designs

These are my designs for a business card, letterhead, and envelope for an employee named John Doe. I analyze these designs based on the principles we learned below.

Front and Back of a Business Card — Fig.1 - Business Card Design for John Doe

Front and Back of an Envelope — Fig.2 - Envelope Design for the Company

Letterhead Design on Letter Paper — Fig.3 - Letterhead Design for John Doe

Writeup

Using Repetition

I used repetition in the following ways:

Using the Museo font for bigger headings and the Rosario font for smaller paragraph styles everywhere
Repeating the wifi logo in all three assets in different ways to bring unity but not monotony
Having the company name in all designs and in the top left corner for the envelope and the letterhead
Repeating the use of the colors green and brown in all assets, especially in the business card and the letterhead where there is vertical sectioning that complements each other (green then brown in the business card and brown then green in the letterhead)
The gray of the business card is the same gray as the envelope which I think brings cohesion between the two.

Employing Other Design Principles

I chose the 4 other design princples we focused on in class.

Contrast: Contrast really informed by design. I used contrast to create some visually appealing designs such as the stark contrast in the business card. In terms of contrast of differing content, I clearly separated the employee's information from the company information to aid in the groupings as I discuss with proximity.
Alignment: Alignment brough cohesion to the deisgn. Almost all text content was floated to the left such as in the business card. In the letterhead, the information at the bottom was centered which brings prominence to the footer while still not distracting from the main body of the letter.
Proximity: Proximity helped me figure out where to put the employee information. I grouped together John Doe's information and grouped together the company information which I believe makes it easier for a user to understand what relates to what.
Simplicity: These designs were generally really simple, only employing sectioning through different colored rectangles and repeated usage of the company's logo. It doesn't overwhelm the user while still looking visually pleasing.